Mutinational Company Profile
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domingo, 22 de octubre de 2023
sábado, 21 de octubre de 2023
Coca Cola Company Profile
Name: The Coca-Cola Company
Logo:
Year of establishment: 1892, Atlanta, Georgia, United States
Products or services offered:
- Coca-Cola Beverages: Soft drinks such as Diet Coke, Coca-Cola Zero Sugar, and a variety of flavored
- Non-Carbonated Beverages: Juices, bottled water, sports drinks, and ready-to-drink iced teas.
- Energy Drinks: They offer energy drinks under the "Coca-Cola Energy" brand, which come in various flavors and formulations.
- Coffee and Tea: Honest Tea and Gold Peak.
- Dairy and Plant-Based Beverages: Fairlife and AdeS.
- Vending Machines and Dispensing Equipment: They offer services related to equipment maintenance and restocking.
- Marketing and Advertising Services
- Licensing and Merchandising: They have a licensing and merchandising division that manages the Coca-Cola brand's use on various products, from clothing to collectibles.
- Community and Philanthropic Initiatives: Coca-Cola is involved in various community and philanthropic programs and initiatives, including supporting education, environmental conservation, and disaster relief efforts.
Countries Where it operate:
Coca-Cola's products are widely distributed and consumed in over 200 countries. For example:
- Canada
- Mexico
- Brazil
- China
- South Africa
- Spain Germany
, and they often adapt their product offerings to cater to local preferences and cultures.
Notable achievements or innovations:
- First Beverage Sold in Space: In 1985, Coca-Cola became the first soft drink to be consumed in space when astronauts aboard the Space Shuttle Challenger enjoyed Diet Coke.
- Creation of Diet Coke: In 1982, the company introduced Diet Coke, the first-ever diet cola.
- Investment in Sustainability: Coca-Cola has made significant efforts to address environmental and sustainability concerns. They set a goal to collect and recycle the equivalent of every bottle or can they sell by 2030.
- Marketing and Branding Innovations: Coca-Cola is known for its innovative and iconic marketing campaigns, including the "Share a Coke" campaign, where personalized names were printed on cans and bottles.